Aruba's Official Carnival Logo

since the beginning in 1999

Bacchanal Tribal Logo Black White

Logo story

As part of Aruba’s Official Carnival Concept Designs by Bacchanal a Carnival logo and magazine were designed. The logo and magazine were formally labeled as Aruba’s Official Carnival Logo and Magazine and launched together on the 11th of November 1998. It took twenty years before it was necessary to adapt and modernize the logo’s design when Bacchanal shifted into a new era of technology digitizing the magazine.

Logo’s identity and concept design

The logo’s initial basic concept design has always been based on the fact that Carnival participants on Aruba are dedicated, detailed, demanding and very proud when making their Carnival costumes and pieces. Basic garment for Carnival is the costume and the first piece that’s added is the head-piece. From there a participant can keep adding pieces that range from a shoulder-piece to as far as a complete Carnival float accompanied by a large section of participants wearing fantastic matching body-pieces. The Carnival participants choose their groups with themes carefully and take their time selecting the color shades and materials to make and decorate their pieces.
Then a participant can work day and night spending every last available free minute cutting, glueing, painting and stitching until an artwork is created in a magnificent Carnival piece.

The head-piece

As mentioned before, a costume is basic for each participant. Then the next most important element would be the head-piece. The head-peace is an element worn by all participants, no matter their place and role in the parades. Another fact is that when taking pictures and zooming in on the participant’s faces, the element of the whole costume that is always visible on the photo would be the head-piece.

The design of Aruba’s Official Carnival Logo firstly and mostly is based on an abstract illustration of a Carnival head-piece, always keeping the participant as the maker in mind.


Arubian local people are descendants of indigenous tribes that migrated to the island of Aruba. The people of largest tribe were called Arawaks. To draw inspiration for the logo and to emphasize that it is about Aruba’s Carnival in particular, a research was done on themes that were chosen by the Arubian Arawaks. These ancestors of the Arubian local people are known for their petroglyphs or cave paintings. The specific way that these petroglyphs were painted was included in the study.


It was mentioned before that, when making Carnival pieces, themes are carefully chosen by the participants. For the head-piece reflected in Aruba’s Official Carnival Logo the designer carefully chose different elements out of Aruba’s nature like the sun, sea, fishes and humming birds, just like the Arawak ancestors did for their cave paintings. This reflects themes which were undeniably well-thought of and carefully chosen by the Arawak ancestors.

Finishing the logo

The logo firstly depicts a head-piece in its abstract shapes. Then these same shapes reveal a human figure carrying a body-piece. And when focusing on the details the elements of nature like the sun, water, fishes and birds will become visible. At the time coincidentally a tribal look trend was in and the logo was finished by mixing the way of the ancestors with the tribal look trend of the time. Thus, Aruba’s Official Carnival Logo by Bacchanal was born.

Aruba's Official Carnival Magazine

by Bacchanal


Once the official logo was finished Bacchanal proceeded to look for ways to better record and document all Carnival events. Bacchanal’s mission to document Aruba’s greatest cultural celebration, which is Carnival, is now manifested in a massive amount of data contained in the Bacchanal Magazine. Back in 1998, when Bacchanal published its first magazine edition, Aruba had already been celebrating Carnival for more than 45 years. Even though many people spend time, money and effort on visual and musical creations for Carnival of Aruba, before Bacchanal there wasn’t a recognizable, focused effort to document the work of the Carnival participants in a graphically structured way for later generations. Bacchanal realized it would be very nice for future generations to have dependable, objective and professional documentation available. This documentation makes it possible for future generations to look back on what has been about Carnival and keep these memories safeguarded. Dependable documentation is proof for the world of how great Aruba’s Carnival is. While Bacchanal started with focus on Carnival Branding, based on the designer’s thesis at the final exam exposition in 1996 at the Academie Minerva in Groningen, Holland, it became apparent quickly that a shift towards documentation of Carnival at that time had a far higher priority than working on Carnival branding.

Magazine as a tool

Up until 1996, newspapers, television programs and photography studios offering Carnival pictures were the only forms of documentation of Aruba’s Carnival. The need for publications with an exclusive focus on Carnival prompted Bacchanal in 1998 to start with the Bacchanal magazine. ‘To start with’ not only refers to the first publication of the magazine, but also expresses that the Carnival of Aruba cannot depend only on a magazine to register all Carnival activities and the people involved. There are many important aspects of Carnival for which a magazine as documentation isn’t the appropriate tool. After starting with the magazine, Bacchanal will need to

continue to develop other documentation and publication methods. Together with Aruba’s Official Carnival Logo, the first edition of Aruba’s Official Carnival Magazine by Bacchanal was first published on the 11th of November 1998. The magazine is a very attractive and easy to carry around publication, with an eye-catching lay-out and full of information that is published every year on the 11th day of the 11th month at the 11th hour. A true Carnival guide.


Through the years Bacchanal has built an outstanding reputation amongst the locals as well as internationally. Bacchanal is very proud of the magazine’s great cultural and touristic value. The information contained in the magazine is a fairly detailed yearly documentation of Aruba’s Carnival, which can also be important in education about Aruba’s Carnival. Bacchanal magazine has served as an inflight magazine for different airlines. The magazine is part of the collection at libraries around the world and is used at schools.

Magazine concept design

Carnival of Aruba is an outburst of art in all its disciplines like music, dance, sculpture, painting, design, fashion, and so much more. The Bacchanal magazine concept design is based on that total art experience. Looking through the magazine will trigger your wildest imaginings in dancing bright colors, music and most cordial people making you want to be a part of it all in some way or another. Bacchanal has grown and officially became an integral part of Aruba’s Carnival. Through the years Aruba’s Official Carnival Logo and especially Aruba’s Official Carnival Magazine has made a far greater difference than could’ve been expected for Aruba’s Carnival and for the island itself. Bacchanal wishes to thank Aruba and all Carnival people for their recognition, trust and support which fuels the energy and determination that is necessary to take a huge leap into a new era of alternative documentation methods and novel use of technology.

Aruba's Official Carnival Website

The leap into a new era


In 2018, twenty years after the first launch in 1998, Bacchanal started celebrating its 20th anniversary on the road to Aruba’s Carnival 65 in 2019. Bacchanal found a team in working with and CR38TE to take the leap into a new era by using IT technology.

Special Edition

Since 2014 Bacchanal started working on an alternative method of documentation in the form of a book, a Bacchanal Carnival Special Edition. Bacchanal was also looking for a team of experts in IT technology, which was needed to take the leap using this technology. For this purpose, the Bacchanal Carnival Special Edition was presented to CR38TE leaving them impressed by the huge and orderly structured data base. Such an extensive and orderly structured data base on Aruba’s Carnival is nowhere to be found. Through the magazine, only about 10% of this data reach the public. A book is a way to share more in-depth content than what’s possible through a magazine. The Bacchanal Carnival Special Edition volumes will share higher quality content from the data base which has been accumulated through the years by Bacchanal.

Carnival Online Platform

The data base and the structure of the Bacchanal Carnival Special Edition so far presented a nice blueprint for what CR38TE saw in their minds, which was a unique Aruba’s Carnival digital online platform. The results of that vision are now on this digital online platform you’re viewing.The opportunity to be able to take that leap into a new era, that Bacchanal has long been waiting for, presented itself suddenly and Bacchanal took it. Bacchanal has accomplished what hasn’t been done before with the magazine and logo and still has a lot of information and history to share. The framework for this online platform was developed by the team of CR38TE and on the 11th of January 2019 Aruba’s Official Carnival Online Platform was launched by Bacchanal. At launch, the online platform contained temporary genuine contents about Carnival 64, which took place in 2018. This content was meant to give an insight of the platforms structure. It was later replaced by new content as Bacchanal continued covering Carnival 65 in 2019.

By now the Carnival platform contains more than 260 pages loaded with photos, videos and information about Carnival elections, musical events, parades and much more. Just try to imagine how far Bacchanal can and will take it all.

Ready to Bacchanal-Whine

The Carnival platform is ready to continue to cover future Carnival seasons, while leaving accumulated and posted data of past Carnival seasons online for access to all readers around the globe. Bacchanals mission to document Aruba’s greatest cultural celebration, which is Aruba’s Carnival, has now expanded to uploading all relevant data of twenty years of coverage in a beautifully structured and rendered way, while working on the Bacchanal Carnival Special Edition. With this online platform, Bacchanal aims to build the go-to authoritative knowledge webspace everyone interested in Aruba’s culture should visit.

Other cultural celebrations

Except for Carnival there are other cultural celebrations that, like Carnival, should be recorded and documented for the benefit of future generations. Bacchanal has taken the initiative to also start covering these other cultural celebrations of Aruba. This initiative is well received since Bacchanal has built a good reputation by covering Carnival.

Important note

From its beginning Bacchanal made many observations regarding Carnival and, recorded, documented and described them publicly through the magazine, through radio, television and other public communications. One of these observations is the analysis and description of the different themes that are used for the Carnival pieces. These themes for Aruba’s Carnival have unlimited possibilities and the widest variety thinkable. Carnival as part of Aruba’s culture usually reflects other cultural celebrations, cultural celebrations of Aruba and from around the world as well. Bacchanal has shared these ideas and is proud to see how through these observations and descriptions of Aruba’s Carnival by Bacchanal another standard is set, after which many strive.

Aruba's Official Carnival Logo

new era adapted design


After twenty years Bacchanal has decided that it was time to take a leap into a new era. That decision includes Aruba’s Official Carnival Logo, which means adaptation of the design. It was a good opportunity, necessary and the right moment to refresh the logo design.


The original logo is perfectly symmetric. The disadvantage of the symmetry is that the logo loses its strength when it isn’t placed central. This disadvantage makes it difficult to use the logo in further branding designs. Therefore, the design of the logo was taken out of its symmetry.


The tribal look of the logo made it feel pointy when in fact in Carnival there is dancing on music. The logo should flow more elegantly like its dancing on Carnival music. Carnival music means losing the sharp points and making the

logo more rounded, curvy and elegant, reflecting dance and music flowing from one tune into the other. In Carnival the physical and non-physical elements are important, the pieces are important and so is music.


The adaptations make it possible and easier for the word ‘Bacchanal’ to be added when necessary. Likewise, the word ‘Carnival’ can be and will be added to the adapted logo design. At the same time, Aruba’s Official Carnival Logo can stand on its own without text and still be recognized as a true Carnival logo for Aruba.


Finally, the adaptations to the logo created space and ways to add more color to the design in combinations on which further branding is made easier. Since the logo is about Carnival there were different color pallets created with the colors purple as the main pallet. Bacchanal proudly presents Aruba’s Official Carnival Logo in its newly refreshed and modern design.

B Logo Purple

Aruba’s Official Carnival Concept Identity and Designs by Bacchanal including mission statements are copyrighted. All rights are reserved.
Reproduction in any way is strictly forbidden without written authorization of Bacchanal and Studio Mileneo Tres N.V.